Dollar stores may offer lower prices than retailers like Walmart or Target, but shoppers aren’t saving as much as they think they are.
Dollar Tree sells most of its products for $1.25, but they sell you less. Fortune reported that essentials such as toilet paper, soap and groceries cost more per unit at dollar stores than at larger retailers. This is also known as “shrinkflation,” or a strategy that some retailers use to reduce a product’s size, quantity, and sometimes quality while maintaining its retail price. This could mean fewer chips in the same size bag or a slightly smaller roll of paper towels for the same price.
Here are ways Dollar Tree uses sizing to charge shoppers more.